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Expand your content to MSN.
A dedicated pathway for eligible creators and content partners to bring their existing content into the MSN ecosystem — with Soknak handling the process.
What is MSN — and why should you care?
MSN is Microsoft’s content and news platform. It is the default start page in Microsoft Edge and is also available at msn.com and in the MSN app, so published content can reach a very large audience.
For creators and publishers, that means a second home for content you've already made. No new filming, no new channel to grow from zero.
Results depend on your content, category and market, and approval isn't guaranteed. We'll tell you honestly whether it's a fit before you start.
Who should apply?
MSN works best for established YouTube creators who own their content.
Markets
USA, Canada, UK and Europe
Creator type
Video creators and content owners with an active YouTube channel
Audience
100K+ YouTube subscribers and an active channel
Content volume
50+ videos and at least 1 new video a week
Categories
Food, sport, finance, automotive, entertainment, travel and more
Quality
Original content only (no reuploads or compilations of others’ videos), HD 720p or higher, advertiser-friendly, with clear titles and thumbnails and no clickbait
Ownership & rights
You must own the rights to your videos and you keep full ownership. Soknak only gets permission to publish them on MSN.
We handle the process.
You keep creating.
Evaluation
Strategic selection of the videos most likely to perform on MSN.
Application support
No lift from the creator: we handle the process for you.
Onboarding
Your own exclusive creator page, set up on MSN.
Content preparation
Video selection and optimized titles, descriptions and thumbnails.
Distribution
Publishing to your creator page and the MSN homepage feed, on desktop and mobile.
Monetization support
A revenue share agreed with each creator, paid monthly once MSN pays Soknak.
Reporting
Performance updates on your MSN content.
Optimization
Doubling down on what performs.
Apply → Growth
Apply
Tell us about your content.
Review
We assess fit and rights.
Approval
Eligibility is confirmed.
Onboarding
Setup and preparation.
Distribution
Your content goes live.
Monetization
Earnings begin as content performs.
Growth
Reporting and optimization.
MSN results.
All MSN case studies →The Why Files. +300K likes and +46K followers on MSN in five months.
Moon. +188K likes and +21K followers in five months, growing from 7K followers.
Simple History. +22M engaged views and +3B seconds of video consumed in 2025.
What is MSN?
Who can apply?
Which countries are supported?
What content is suitable?
Do I need an existing audience?
Can I use existing content?
Who owns my content?
How does onboarding work?
How is content distributed?
How does monetization work?
How do payments work?
How long can approval take?
Is approval guaranteed?
What happens after I apply?
Put your content in front of a new audience.
It takes a few minutes to apply. We review every application and reply within 2 working days.